Apple has brought a book containing photos of its product; costing just $300
The book consists of all new images shot by Andrew Zuckerman, and shows off 20 years of Apple design “in different and costly style.” In a press statement, chief designer Jony Ive described the book as “a gentle gathering of many of the products the team has designed over the years,” and hoped that it would serve as a “resource for students of all design disciplines.”
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” added Jony Ive, Apple’s chief design officer.
In the book’s foreword, Ive explains:
While this is a design book, it is not about the design team, the creative process or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations and our goals. We have always hoped to be defined by what we do rather than by what we say.
We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative.
The hardbound book was designed and published by Apple and is available in two sizes.
“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.