ASUS Announces Zenfone 3 Deluxe (ZS570KL) and Zenfone 3 Ultra (ZU680KL) in India

World’s first flagship smartphones with Unibody metal
construction and Invisible antenna
World’s first flagshipsmartphones with PixelMaster
camera (Sony IMX318 23MP+8MP) with f/2.0 aperture, OIS+EIS, Tri-tech Autofocus
& 4K Video Recording
Zenfone 3 Deluxe is the world’s first smartphone
featuring Qualcomm Snapdragon 821 SoC, and has won the 2017 CES Innovation
award & packs in 6GB LPDDR4 RAM and upto 256GB UFS 2.0 storage
Zenfone 3 Ultra is the world’s first smartphone to
feature a 6.8” FHD IPS display with a 4K TV-Grade image processor and Tru2Life+
technology. Dual 5-magnet stereo speakers and DTS Headphone:X with 7.1 Channel
virtualized audio for the ultimate multimedia experience
Launched at Zenvolution India in August 2016,
the uber luxuriousZenfone 3 Deluxe is ASUS’ latest premium offering and
isavailable in two variants – one with Qualcomm® Snapdragon™ 821 processor and 256GB
Internal UFS,the other with a Qualcomm® Snapdragon™ 820 processor and64GB of storage.
Both smartphonescome with 6GB of LPDDR4 RAM that offers extreme and formidable
performance levels to match the demands of even the most intensive users.
Launched as part of the Zenfone 3 range, the Zenfone 3 Ultra is one of the other
flagship products from the range. The smartphone is the ultimate combination of
high grade specifications and ASUS design engineering.Starting today, these
smartphones will be available in select Asus Preferred Partner’s retail outlets
and all major Online Sales Portals.
on the availability, Peter Chang, Region Head – South Asia & Country
Manager for ASUS India
said, “With the
Zenfone 3 Deluxe and the Zenfone 3 Ultra, we aim at revolutionizing the
smartphone space in India. Launched to fit into our premium segment, these
flagship smartphonesare at the pinnacle of design and engineering, and
seamlessly combine high-end features in an extremely luxurious form factor. The
powerful processor of the Zenfone 3 Deluxe ensures that the smartphone is
perfectly geared towards the needs of even the most demanding user. With the Zenfone
3 Ultra, multimedia enjoyment is taken to its peak level, with its high-end
display and specially engineered audio/video technology.
Zenfone 3

Zenfone 3 deluxe

First Metal Unibody phone with Invisible antenna
Super AMOLED, FHD display with Tru2Life Technology, 79% Screen-to-Body ratio
& Corning Gorilla Glass 4
camera (Sony IMX318 23MP+8MP) with ƒ/2.0 aperture, OIS+EIS, Tri-tech Autofocus & 4K
Video Recording
First Qualcomm Snapdragon 820/ Snapdragon 821 Processor
LPDDR4 RAM | 64GB/256GB UFS 2.0 Storage
fingerprint sensor (0.2s unlock, works with moist fingers)
 Combining a strong yet lightweight aerospace-grade aluminum-alloy unibody
construction with an ultra-thin 4.2mm edge on the sides, and with the exclusive
PureMetalTM technology, Zenfone 3 Deluxe is the world’s first all-metal smartphone with an invisible
antenna design. Built to reflect ASUS’ ‘Zen
philosophy, the smartphone offersunparalleled signal quality along with a
stunning and elegant design.
Zenfone 3 deluxe
consumers now increasingly adopting smartphones as the ‘go-to’ devices for photography, Zenfone 3
Deluxe has an incredible front and rear camera, with 23MP at the rear and 8MP
on the front, delivering crystal clear images in split second. Featuring the
world’s first implementation of the Sony IMX318 Exmor-RS imaging sensor, the rear
camera has a large ƒ/2.0 aperture and is equipped with 4-axis Optical Image Stabilization
(OIS), which results in high-resolution, blur-free, and low-noise photos in
almost any lighting condition. For an advanced video recording experience, the
smartphone is equipped with a 3-Axis Electronic Image Stabilization (EIS)
system that enables you to shoot super steady 4K UHD videos. Apart from this,
the smartphone also features the exclusive PixelMaster 3.0 technology, offering
you more than 20 Camera modes that also includes a Manual modebringing DSLR-likefunctionalities
to a smartphone. To ensure super split-second photography experience, the
device features the amazing ASUS TriTech auto-focus system that automatically
selects between the 2nd Generation Laser AF, Phase Detection AF, and
the Continuous Contrast Detection AF to provide an accurate and an instant
0.03-second fast focus time along with subject tracking. The Camera Lens is
protected by a highly scratch resistant Sapphire Cover. All these features
combined, make this smartphone a must have device for any photography
Zenfone 3 Deluxe sports a 5.7-inch Full HD (1920x1080px) Super AMOLED display
with a color gamut that exceeds 100% of the NTSC color space. The Super AMOLED
display panel also ensures that you experience the deepest black ever seen on a
smartphone display The smartphone features an ultra-thin bezel with a 79%
screen-to-body ratio giving you maximum display area in a smaller smartphone
body, with minimum bulk. The device isso ergonomically designed that it
measures just 4.2mm at its thinnest edge, this makes thesmartphone extremely easy
and comfortable to hold in your hands
smartphone also comes with a built-in fingerprint sensor that is perfectly and
ergonomically positioned on the rear of the phone, sitting underneath the
user’s index finger, unlock the device in just a fraction of a second. The
sensor also operates with moist fingers. Powering the device is a 3000 mAh Lithium-Polymer
battery, and along with Qualcomm’s Quick Charge™ 3.0 technology, you can truly
be on the go with superfast recharge times. For an excellent audio experience,
the device is ‘Hi-Res’ certified, meaning you can enjoy high quality audio
format playback that is 4 times better than the CD Audio quality along with the
new and bundled ZenEar S which is tuned by DTS.Also, the device features a powerful
five-magnet speaker coupled with the NXP smart amplifier that provides an
extremely clear, loud, and high definition sound output.
Zenfone 3 Ultra:
Zenfone 3 Ultra
Multimedia Master with (6.8) FHD IPS display,
4K TV-grade image processor with Tru2Life+ technology
New Dual 5-magnet stereo speakers with NXP
SmartAMP, Hi-Res & 7.1 channel virtualized audio with DTS Headphone:X
PixelMaster camera (Sony IMX318 23MP+8MP)
with ƒ/2.0, OIS+EIS, Tri-tech Autofocus & 4K Video recording
Qualcomm 1.8GHz Octa-Core S652 SoC with
Dual-Channel 4GB RAM & 64GB Storage.
4600mAh Battery with QuickCharge 3.0&Reverse
charging function
for the most extreme multimedia enthusiast, the Zenfone 3 Ultra has a stunning 6.8-inch
Full-HD (1920 x 1080) display with a 95% NTSC color gamut which results in rich,
vibrant visuals even outdoors, under harsh lighting conditions. The Zenfone 3
Ultra is the world’s first smartphone that features the ASUS-exclusive ‘Tru2Life+’video
technology, it has a high-end 4K UHD TV-grade image processor from PixelWorks.
This ensures that every pixel in each frame is optimized before it is
displayed, resulting in superior contrast and clarity. When it comes to audio
technology, the smartphone stands out with its two powerful five-magnet stereo
speakers along with an NXP smart amplifier that provides loud, clear, and a
distortion-free high-definition sound. The Zenfone 3 Ultra further bumps up the
excitement by featuring audio enhancements from DTS, with DTS Headphone:X.
The smartphone has an ultra-slim bezel that
gives it a 79% screen-to-body ratio, which maximizes the viewing area while
keeping the overall size and weight to a minimum. On the camera front, it
features the best-in-class, high-resolution Sony IMX 318 23MP rear camera. The
device also features ASUS’ TriTech auto-focus system, which gives you
high-performance split-second focus times which is critical for an impeccable
smartphone photography experience. A smartphone that has such a high capacity
for premium multimedia experiences also needs to be equipped with a powerful
processor and battery to ensure an all-round andenriching experience. The Zenfone
3 Ultra does that and more with its Qualcomm Snapdragon 652 octa-core processor
coupled with the Adreno 510 graphics chip, and up to 4GB of ‘Dual-channel’ RAM.
It also has a built-in fingerprint sensor perfectly positioned on the front of
the phone beneath the user’s finger which unlocks the phone in just a fraction
of a second. To ensure frugal entertainment on-the-go, the smartphonesports a 4600mAh
Li-Po battery that offers formidable battery backup performance, and with
Qualcomm’s Quick Charge 3.0 technology, you are ensured with blazing fast
battery recharge times.The device can also doubles-up as a power bank, unlike
any other device.
The Zenfone 3 Deluxe with Qualcomm®
Snapdragon™ 821 processor and Qualcomm® Snapdragon™ 820 processor are priced at
INR 62,999andINR 49,999 respectively. The smartphone is available in two
stunning metallic colors – Glacier Silver and Sand Gold. Zenfone 3 Ultra is
priced at INR 49,999 and is available in twobeautiful colors – Titanium Grey
and Glacier Silver. Both these devices feature a meticulous sand-blasted
back-finish that makes them feel super premium to the touch.
5.7-inch Super AMOLED FHD, 1920*1080,
Tru2Life Technology for high contrast and outdoor readability
Corning Gorilla Glass 4
79% Screen to Body Ratio, 3,000,000:1 contrast ratio
Full aluminum alloy unibody with ‘invisible antenna’
64-bit Qualcomm Quad-core Snapdragon 820/821. (Qualcomm ‘Kryo’
CPU Fabrication – 14nm
Snapdragon 821 @ 2.4GHz/Snapdragon 820 @ 2.15GHz
Adreno 530 (SD 821 Adreno 530 @ 653MHz/ SD 820 Adreno 530 @ 624 MHz)
RAM / Memory
6GB LPDDR4 RAM with ‘Dual-Channel’ memory controller; 64GB/256GB ROM Memory
with UFS 2.0
Main Camera sensor
23MP ASUS PixelMaster 3.0 Camera
Sony IMX318 sensor
Sapphire Cover
Main camera features
ASUS PixelMaster 3.0 camera:
6-element Largan lens
0.03 second TriTech Autofocus (Contrast AF/ PDAF / 2nd Gen
Laser AF)
4-axis photo OIS
3-axis video EIS
Color correction sensor
Dual ‘Real-tone’ LED flash
4K Video Recording, Slow-motion video recording
Front Camera
8MP, 85-degree wide field-of-view
WiFi 802.11ac
Up to Cat 13 LTE, 3CA
5GHz &2.4GHz
MiMO Wi-Fi, WiFi Repeater capability
Fingerprint sensor
Rear sensor
5-finger registration/360-degree recognition
Bluetooth 4.2
Type-C USB 3.0
SIM / SD slots
Slot 1: Micro SIM (4G)
Slot 2: Nano SIM (3G) or Micro SD – support up 128 GB
Android M with ZenUI 3.0
Hi-Res Audio
New 5 Magnet Speaker
Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning
by DTS
3000MAH with Qualcomm QuickCharge 3.0
Accelerometer, E Compass, Proximity, Ambient Light, Hall, Gyro and Fingerprint
Glacier Silver
Sand Gold
Dimensions& Weight
156.4 X 77.4 X 4.2 ~7.5mm, 170 g
Product website
6.8-inch FHD (1920*1080) IPS LCD
79% Screen to Body Ratio
Full aluminum alloy unibody with ‘invisible antenna’
64-bit Qualcomm ‘Octa-core’ Snapdragon 652 (bigLITTLE architecture)
CPU Fabrication – 28nm
Quad-core ARM Cortex A72 @ 1.8GHz
Quad-core ARM Cortex A53 @ 1.2GHz
Adreno 510
RAM / Memory
4 GB RAM / 64 GB ROM
Main Camera sensor
23MP ASUS PixelMaster 3.0 Camera
Sony IMX318 sensor
Main camera features
ASUS PixelMaster 3.0 camera: ƒ/2.0, 6-element Largan lens, 0.03 second TriTech Autofocus (Contrast AF/
PDAF/ 2nd Gen Laser AF), 4-axis photo OIS, 3-axis video EIS, Color
correction sensor, Dual tone LED flash
Front Camera
8MP, 84-degree wide field-of-view
WIFI 802.11ac
Up to Cat 6 LTE
Fingerprint sensor
Sensor over center ‘HOME’ button
5-finger registration / 360-degree recognition
Bluetooth 4.2
Type-C USB
SIM / SD slots
Slot 1: Nano SIM (4G)
Slot 2: Nano SIM (4G) or Micro SD
• Both Nano SIM card slots support 4G /3G / 2G network band. But only
one Nano SIM card can connect to 4G service at a time.
Android M – 6.0.1 with ZenUI 3.0
Hi-Res Audio
Dual New 5 Magnet Speaker, Stereo sound
DTS Headphone:X 7.1
DTS HD Premium sound
Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning
by DTS
Video processor
ASUS Tru2Life+ featuring PixelWorks 4K TV-grade image processor
DisplayPort over USB Type-C
4600mAh with Quickcharge 3.0 & Reverse charging
Other special features
Powerbank capability with Reverse charging technology
Titanium Grey
Glacier Silver
Product web site


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